B2B appointment setting

B2B appointment setting that books calls that actually close

Qualified, sales-ready meetings booked straight onto your reps' calendars. Signal-driven outbound across email and LinkedIn, done for you.

Get your free pipeline plan

From €3,300 a month, everything included. See pricing

Cold email and LinkedInEvery reply handledInterested leads called personallyMeetings booked into your calendar
From our co-founder

How we build your outbound engine, explained in 3 minutes

See exactly what we would build for your business.

The GTM stack we operate every day

ClayClay
ApolloApollo
lemlistlemlist
SmartleadSmartlead
InstantlyInstantly
HeyReachHeyReach
HubSpotHubSpot
n8nn8n
AttioAttio
RB2BRB2B
TrigifyTrigify
AirScaleAirScale
ClayClay
ApolloApollo
lemlistlemlist
SmartleadSmartlead
InstantlyInstantly
HeyReachHeyReach
HubSpotHubSpot
n8nn8n
AttioAttio
RB2BRB2B
TrigifyTrigify
AirScaleAirScale

B2B appointment setting is a done-for-you service that books qualified, sales-ready meetings directly onto your reps' calendars. KNK Outbound does it for US B2B teams with signal-driven targeting across email and LinkedIn, so the calls that land are with buyers who actually fit, not warm bodies.

Why most outbound fails

A meeting count isn't pipeline.
Qualified calls are.

Cheap appointment setting hits a number by booking anyone with a pulse. Then your reps burn days on no-fits and no-shows. Fit beats volume every time.

Offshore dialers, junk meetingsSetters chase a quota and book anyone, so your reps waste days on bad-fit calls.
No qualification, high no-showsMeetings with no real buying intent ghost you, and your show rate tanks.
Volume over fitChasing a meeting target instead of revenue fills your calendar with the wrong people.
Setters with no systemManual dialing with no data or signals behind it never compounds into pipeline.
The KNK system, live

From your market to your calendar

We work through your market, handle every reply, call everyone interested and book the conversations.

Your target marketLive
1,800

companies in progress

Covered14 %
Cold email
Sent today
452
Replies
14
ClaySmartleadInstantly
LinkedIn
Delivered
92
Conversations
9
LinkedInHeyReach
Ads & ContentLinkedInMeta

Warm up the same accounts

Reply handling
AAlpina SEInterested
Answered today
23
Done by KNK
Warm call
0:12
Reached
4
Within minutes
Your calendar+3

Only qualified conversations

Tue 10:00Nordtec AG
The done-for-you system

The appointment setting engine we run for you

Targeting, outreach and booking handled end to end, so your reps walk into qualified calls instead of chasing them.

Offer brief
AngleHiring signal
ICPB2B, 50 to 500
HookPipeline gap

Strategy & ICP

Lead list264
Weber GmbHChecking
Nordtec AGFits
Alpina SEChecking

List building

ClayApollo
Valid emailOK
Role confirmedOK
LinkedIn profileOK

Data validation

ClayLinkedIn
N
HiringNew siteFunding

Buying signals

TrigifyRB2B
Offer brief
AngleHiring signal
ICPB2B, 50 to 500
HookPipeline gap

Strategy & ICP

Lead list264
Weber GmbHChecking
Nordtec AGFits
Alpina SEChecking

List building

ClayApollo
Valid emailOK
Role confirmedOK
LinkedIn profileOK

Data validation

ClayLinkedIn
N
HiringNew siteFunding

Buying signals

TrigifyRB2B
Your results timeline

What happens after onboarding

01
Week 1 & 2

Define & set up

We align on who to target, build your lists, write your messaging and set up domains and mailboxes. By the end of week two everything is live, with one shared dashboard so you see every send, reply and meeting.

ICP and target lists
Domains and mailboxes warmed
Messaging approved by you
Live shared dashboard
ToolsClaySmartlead
02
Week 3 & 4

Create & launch

Your first campaigns go live on cold email and LinkedIn. We handle every reply, call everyone who is interested and book the first meetings into your calendar. Ads and content run alongside where it makes sense, warming the same accounts.

Campaigns live on email and LinkedIn
Every reply handled by us
Interested leads called
First meetings booked
ToolsInstantlyHeyReachLinkedInMeta
03
Month 2

Amplify & convert

By now we know which angles get replies. We scale them, expand your lists and keep calling interested leads quickly, so more conversations turn into booked meetings.

Winning angles scaled
Expanded target lists
Fast follow-up on interest
Steady meeting flow
ToolsClayCalendlyRB2B
04
Month 3+

Learn & scale

Focus shifts from testing to repeatability. The plays that work become your documented playbook, volume grows behind them, and qualified meetings keep landing in your calendar without extra work on your side.

Documented outbound playbook
Quarterly growth roadmap
Replies and calls handled for you
Compounding meeting flow

Swipe through the weeks

1M+
cold emails sent
30+
outbound engines built
21
days to live campaigns
100%
done for you
Why teams pick KNK

The fastest path to predictable pipeline

Most teams weigh three options. Here is how the same goal plays out across each one.

Recommended

KNK Outbound

Done for you, live in weeks

  • Live campaigns in about 21 days
  • Clay, Smartlead, HeyReach and the rest included
  • We build, run and optimize the whole engine
  • Outbound, paid ads and content in one system
  • Transparent reporting, every send visible
Book your free GTM audit

In-house SDR team

Slow and expensive to build

  • 3 to 6 months before the first real meetings
  • You buy and learn the whole tool stack
  • Hiring, ramping and managing is on you
  • Usually one channel at a time
  • Fixed payroll whether it performs or not

Typical agency

Hit or miss, little visibility

  • Generic sequences, blast and pray
  • Vanity metrics with little transparency
  • Reports instead of meetings that close
  • Single channel, rarely joined up
  • Long lock-in contracts

Swipe to compare

Related services
FAQ

Frequently asked questions

What is B2B appointment setting?

A service where a partner finds your ideal buyers, reaches out, qualifies interest and books the meeting straight onto your sales team's calendar. Your reps skip the prospecting grind and walk into conversations that are already qualified.

How do you qualify meetings so our reps stop wasting time?

Every account is scored against your ICP and live buying signals before outreach, and every reply is triaged by a human before booking. Fit and timing first, quota second. That is the opposite of offshore dialers booking anyone with a pulse to hit a number.

What does appointment setting cost compared to hiring an SDR?

A US SDR costs $70,000 to $90,000 per year plus tools, data, management and ramp time, and they leave. An agency engagement is a fraction of that, live in weeks, with lists, sending, reply handling and booking all done for you. KNK works on a monthly retainer with a three-month build phase to start, then month by month.

What if the meetings do not show up?

Then we find out why, in the open: every send and every reply is visible to you, so we can tell within weeks whether the issue is the list, the message or the offer, and change it. Qualified means matching the ICP we define together, not a padded calendar.

The next step

A call you leave with a concrete plan

Book a free 60-minute call. We tear down your current outbound, map your signals, and show you the exact system we would install. You leave with a plan either way.

Free, no obligation60 minutesA concrete system draft
Get your free pipeline plan