Done-for-you outbound built for MSPs and IT providers. We find businesses right as they are about to need IT, and get you in front of them first.
From €3,300 a month, everything included. See pricing
See exactly what we would build for your business.
The GTM stack we operate every day
Clay
Apollo
lemlist
Smartlead
Instantly
HeyReach
HubSpot
n8n
Attio
RB2B
Trigify
AirScaleClayApollolemlistSmartleadInstantlyHeyReachHubSpotn8nAttioRB2BTrigifyAirScaleMSP lead generation is the system that gets your IT services company in front of businesses right as they are about to need IT support, compliance or a provider switch. KNK Outbound builds and runs that system for US MSPs: signal-driven cold email and LinkedIn that book qualified sales calls.
Word of mouth is great until it dries up. The MSPs that grow on purpose have a system that finds clients before they start shopping around.
We work through your market, handle every reply, call everyone interested and book the conversations.
companies in progress
Warm up the same accounts
Only qualified conversations
Not another tool to manage. A full outbound system that finds IT buyers at the right moment and books them onto your calendar.
We align on who to target, build your lists, write your messaging and set up domains and mailboxes. By the end of week two everything is live, with one shared dashboard so you see every send, reply and meeting.
Your first campaigns go live on cold email and LinkedIn. We handle every reply, call everyone who is interested and book the first meetings into your calendar. Ads and content run alongside where it makes sense, warming the same accounts.
By now we know which angles get replies. We scale them, expand your lists and keep calling interested leads quickly, so more conversations turn into booked meetings.
Focus shifts from testing to repeatability. The plays that work become your documented playbook, volume grows behind them, and qualified meetings keep landing in your calendar without extra work on your side.
Swipe through the weeks
No black box. Here's exactly what we do, and what lands in your hands, week by week.
We align on who to target, build your lists, write your messaging and set up domains and mailboxes. By the end of week two everything is live, with one shared dashboard so you see every send, reply and meeting.
Your first campaigns go live on cold email and LinkedIn. We handle every reply, call everyone who is interested and book the first meetings into your calendar. Ads and content run alongside where it makes sense, warming the same accounts.
By now we know which angles get replies. We scale them, expand your lists and keep calling interested leads quickly, so more conversations turn into booked meetings.
Focus shifts from testing to repeatability. The plays that work become your documented playbook, volume grows behind them, and qualified meetings keep landing in your calendar without extra work on your side.
Most teams weigh three options. Here is how the same goal plays out across each one.
Swipe to compare
IT decisions are trigger-driven: a clinic opening a second location, a company outgrowing its current provider, a compliance deadline, a security incident. Generic lead gen blasts IT managers by title. We target the trigger moments, so you show up before the business starts shopping around.
Referrals are great and unpredictable. You cannot forecast them, and national rollups with full-time sales teams are chasing your accounts either way. Outbound gives you a second, controllable pipeline channel without hiring a salesperson.
Your exact service area and sweet spot: company size, industry (healthcare, legal, finance, manufacturing), tech stack and geography. We score accounts on live signals like new locations, hiring and compliance requirements, so the list is your ICP, not a purchased directory.
Campaigns are typically live within about 21 days, and the first qualified conversations usually arrive in weeks three to six. We handle everything in between, from lists and sending to every reply and the booking, so your team only takes the calls.
Book a free 60-minute call. We tear down your current outbound, map your signals, and show you the exact system we would install. You leave with a plan either way.